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Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners
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Hard Facts, Dangerous Half-Truths And Total Nonsense: Profiting From Evidence-Based Management
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Marketing by the Dashboard Light
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
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Profit From the Core : Growth Strategy in an Era of Turbulence
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Marketing by the Dashboard Light
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Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
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Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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Treasure Hunt: Inside the Mind of the New Consumer
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Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM)
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The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century
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Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company
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High Performance Marketing: Bringing Method to the Madness of Marketing
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