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Retailing Management
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Consumer Behavior (9th Edition)
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Consumer Behavior
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Global Marketing (5th Edition)
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Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card
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International Marketing (Mcgraw Hill/Irwin Series in Marketing)
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Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)
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Marketing Research & SPSS 13.0 Student CD Pkg. (5th Edition)
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Strategic Marketing Problems: Cases and Comments (11th Edition)
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Consumer Behavior with DDB Life Style StudyTM Data Disk
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Principles of Information Systems, 8th Edition
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Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them
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Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication
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Principles of Managerial Finance Brief (4th Edition)
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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
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Global Marketing (4th Edition)
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Strategic Marketing Problems: Cases and Comments, 10th Edition
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Business Marketing: Connecting Strategy, Relationships, and Learning (Mcgraw Hill/Irwin Series in Marketing)
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Kellogg on Integrated Marketing
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The Principles of Advertising and Imc
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Principles of Advertising and IMC
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