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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
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Managing Customer Relationships: A Strategic Framework
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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
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Chief Customer Officer : Getting Past Lip Service to Passionate Action
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Satisfaction: How Every Great Company Listens to the Voice of the Customer
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
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Making Strategy Work: Leading Effective Execution and Change
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Preface to Marketing Management
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Simply Better: Winning and Keeping Customers by Delivering What Matters Most
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Branded Customer Service: The New Competitive Edge
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Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
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Loyalty Myths: Hyped Strategies That Will Put You Out of Businessand Proven Tactics That Really Work
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MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
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Customer Equity: Building and Managing Relationships As Valuable Assets
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Customer Relationship Management: A Databased Approach
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How Industries Evolve: Principles for Achieving and Sustaining Superior Performance
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Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right!
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Don`t Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power
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Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
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Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy
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