The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
ListPrice: $24.95
Offer: $16.47
|
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Author: Guy Kawasaki
Manufacturer: Portfolio Hardcover
ListPrice: $26.95
Offer: $17.79
|
Crossing the Chasm
Author: Geoffrey A. Moore
Manufacturer: Collins Business
ListPrice: $17.95
Offer: $12.21
|
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)
Author: Clayton M. Christensen
Manufacturer: Collins Business
ListPrice: $17.95
Offer: $12.21
|
The Innovator's Solution: Creating and Sustaining Successful Growth
Author: Clayton M. Christensen
Manufacturer: Harvard Business School Press
ListPrice: $32.95
Offer: $19.77
|
Strategic Management: Concepts and Cases (11th Edition)
Author: Fred R David
Manufacturer: Prentice Hall
ListPrice: $173.33
Offer: $138.66
|
Analysis for Financial Management + S&P subscription card
Author: Robert C. Higgins
Manufacturer: McGraw-Hill/Irwin
Offer: $84.37
|
The Product Managers Handbook, 3E
Author: Linda Gorchels
Manufacturer: McGraw-Hill
ListPrice: $59.95
Offer: $37.77
|
Analysis for Financial Management
Author: Robert C. Higgins
Manufacturer: McGraw Hill Higher Education
ListPrice: $86.08
Offer: $87.37
|
The Four Steps to the Epiphany
Author: Steven Gary Blank
Manufacturer: Cafepress.com
ListPrice: $39.99
Offer: $39.99
|
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
Author: Geoffrey A. Moore
Manufacturer: Collins Business
ListPrice: $16.95
Offer: $11.53
|
Mastering the Dynamics of Innovation
Author: James M. Utterback
Manufacturer: Harvard Business School Press
ListPrice: $22.95
Offer: $17.05
|
Product Strategy for High Technology Companies
Author: Michael E. McGrath
Manufacturer: McGraw-Hill
ListPrice: $49.95
Offer: $32.97
|
The Service Profit Chain
Author: James L. Heskett
Manufacturer: Free Press
ListPrice: $32.50
Offer: $28.64
|
Product Lifecycle Management: Driving the Next Generation of Lean Thinking
Author: Michael Grieves
Manufacturer: McGraw-Hill
ListPrice: $34.95
Offer: $23.07
|
The Product Manager's Handbook : The Complete Product Management Resource
Author: Linda Gorchels
ListPrice: $39.95
|
Marketing High Technology
Author: William H. Davidow
Manufacturer: Free Press
ListPrice: $35.00
Offer: $28.00
|
Competing on the Edge : Strategy as Structured Chaos
Author: Shona L. Brown
Manufacturer: Harvard Business School Press
ListPrice: $35.00
Offer: $23.10
|
Strategic Management: Concepts and Cases (10th Edition)
Author: Fred David
Manufacturer: Prentice Hall
ListPrice: $173.33
Offer: $138.66
|
Analysis for Financial Management + Standard & Poor`s Educational Version of Market Insight
Author: Robert C. Higgins
Manufacturer: McGraw-Hill/Irwin
ListPrice: $68.43
|
Copywriting That Sells High Tech
Author: Janice M. King
Manufacturer: WriteSpark Press
ListPrice: $49.95
Offer: $49.95
|
Asymmetric Marketing: Tossing the 'Chasm' in the Age of the Software Superpowers
Author: Joseph Bentzel
Manufacturer: BookSurge Publishing
ListPrice: $20.99
Offer: $20.99
|
New Venture Creation: Entrepreneurship for the 21st Century with PowerWeb and New Business Mentor CD
Author: Jeffry A.Timmons
Manufacturer: McGraw-Hill/Irwin
Offer: $129.37
|
Marketing Plan Handbook and Marketing Plan Pro (2nd Edition)
Author: Marian Burk Wood
Manufacturer: Prentice Hall
ListPrice: $148.87
Offer: $106.00
|
Total Quality: Management, Organization and Strategy
Author: James R. Evans
Manufacturer: South-Western College Pub
ListPrice: $100.95
Offer: $100.95
|
Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Professional Developm)
Author: Eric Viardot
Manufacturer: Artech House Publishers
ListPrice: $85.00
Offer: $68.00
|
Managing Technological Innovation: Competitive Advantage from Change
Author: Frederick Betz
Manufacturer: Wiley-Interscience
ListPrice: $135.00
Offer: $135.00
|
Product Marketing for Technology Companies
Author: Mark Butje
Manufacturer: Butterworth-Heinemann
ListPrice: $45.95
Offer: $31.20
|
High Tech Product Launch
Author: Catherine Kitcho
Manufacturer: Pele Publishing
ListPrice: $29.95
|
Marketing Strategy and Uncertainty
Author: Sharan Jagpal
Manufacturer: Oxford University Press, USA
ListPrice: $89.95
Offer: $89.95
|
Wireless Rules: New Marketing Strategies for Customer Relationship Management Anytime, Anywhere
Author: Frederick Newell
Manufacturer: McGraw-Hill Companies
ListPrice: $29.95
|
Successful Marketing Strategy for High-Tech Firms (Artech House Professional Development Library)
Author: Eric Viardot
Manufacturer: Artech House Publishers
ListPrice: $100.00
Offer: $80.00
|
The Marketing Plan: A Handbook
Author: Marian Burk Wood
Manufacturer: Pearson Prentice Hall
ListPrice: $69.33
|
A Manager's Guide to Technology Forecasting and Strategy Analysis Methods
Author: Stephen M. Millett
Manufacturer: Battelle Press
ListPrice: $19.95
|
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change Series)
Author: Clayton M. Christensen
Manufacturer: Harvard Business School Press
ListPrice: $35.00
|
