Innovate   Innovateurs   Innovators   

Best Practice Cases in Branding : Kevin Lane Keller

 

The Demise of the Dollar... and Why Its Great For Your Investments (Demise of the Dollar & Why Its Even Better for Your Investments)
The Demise of the Dollar... and Why It's Great For Your Investments (Demise of the Dollar & Why It's Even Better for Your Investments)
Author: Addison Wiggin
Manufacturer: Wiley
ListPrice: $16.95




Customers also bought these Products:


Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
ListPrice: $45.00
Offer: $28.35
Marketing Management (12th Edition)
Marketing Management (12th Edition)
Author: Philip Kotler
Manufacturer: Prentice Hall
ListPrice: $166.67
Similar Products (5+)
The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
Author: Al Ries
Manufacturer: Collins Business
ListPrice: $18.95
Offer: $14.78
The Brand Gap: Expanded Edition
The Brand Gap: Expanded Edition
Author: Marty Neumeier
Manufacturer: Peachpit Press
ListPrice: $21.99
Offer: $14.95
Similar Products (5+)
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Author: Clotaire Rapaille
Manufacturer: Broadway
ListPrice: $14.95
Offer: $10.17
Similar Products (5+)
How Customers Think: Essential Insights into the Mind of the Market
How Customers Think: Essential Insights into the Mind of the Market
Author: Gerald Zaltman
Manufacturer: Harvard Business School Press
ListPrice: $32.95
Offer: $21.75
Similar Products (5+)
New Product Management
New Product Management
Author: C.Merle Crawford
Manufacturer: McGraw Hill Higher Education
ListPrice: $75.14
Offer: $75.14
Similar Products (5+)
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Author: null l
Manufacturer: Wiley
ListPrice: $35.00
Offer: $23.10
Similar Products (5+)
Strategic Brand Management (3rd Edition)
Strategic Brand Management (3rd Edition)
Author: Kevin Lane Keller
Manufacturer: Prentice Hall
ListPrice: $180.00
Offer: $136.69
Similar Products (5+)
Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind
Author: Al Ries
Manufacturer: McGraw-Hill
ListPrice: $16.95
Offer: $11.53
Similar Products (5+)
How Brands Become Icons: The Principles of Cultural Branding
How Brands Become Icons: The Principles of Cultural Branding
Author: D. B. Holt
Manufacturer: Harvard Business School Press
ListPrice: $32.95
Offer: $24.05
Similar Products (5+)
Managing Brand Equity
Managing Brand Equity
Author: David A. Aaker
Manufacturer: Free Press
ListPrice: $35.00
Offer: $28.00
Similar Products (5+)
Creating Breakthrough Products: Innovation from Product Planning to Program Approval (Financial Times Prentice Hall Books)
Creating Breakthrough Products: Innovation from Product Planning to Program Approval (Financial Times Prentice Hall Books)
Author: Jonathan Cagan
Manufacturer: FT Press
ListPrice: $31.99
Offer: $21.11
Similar Products (5+)
Building Strong Brands
Building Strong Brands
Author: David A. Aaker
Manufacturer: Free Press
ListPrice: $30.00
Offer: $20.45
Similar Products (5+)
Marketing Research
Marketing Research
Author: David A. Aaker
Manufacturer: Wiley
Offer: $130.23
Similar Products (5+)
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Author: David A. Aaker
Manufacturer: Free Press
ListPrice: $28.00
Offer: $21.28
Similar Products (5+)
Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
Author: Erich Joachimsthaler
Manufacturer: Harvard Business School Press
ListPrice: $22.00
Offer: $14.96
Similar Products (5+)
Emotional Branding: The New Paradigm for Connecting Brands to People
Emotional Branding: The New Paradigm for Connecting Brands to People
Author: Marc Gobe
Manufacturer: Allworth Press
ListPrice: $24.95
Similar Products (5+)
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Author: Jean-Noel Kapferer
Manufacturer: Kogan Page
ListPrice: $59.95
Offer: $40.80
Similar Products (5+)
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Author: Marty Neumeier
Manufacturer: New Riders Press
ListPrice: $14.95
Offer: $10.17
Similar Products (5+)
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
ListPrice: $39.95
Similar Products (5+)
New Products Management
New Products Management
Author: C. Merle Crawford
Manufacturer: McGraw-Hill/Irwin
Offer: $137.34
Similar Products (5+)
Strategic Brand Management, Second Edition
Strategic Brand Management, Second Edition
Author: Kevin Lane Keller
Manufacturer: Prentice Hall
ListPrice: $155.40
Similar Products (5+)
Brands and Branding (The Economist Series)
Brands and Branding (The Economist Series)
Manufacturer: Bloomberg Press
ListPrice: $32.95
Offer: $25.70
Similar Products (5+)
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
Author: Sicco Van Gelder
Manufacturer: Kogan Page
ListPrice: $27.50
Offer: $24.75
Similar Products (5+)
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Author: Jean-Noel Kapferer
Manufacturer: Kogan Page
ListPrice: $70.00
Offer: $63.00
Similar Products (5+)
Advertising Strategy: Creative Tactics From the Outside/In
Advertising Strategy: Creative Tactics From the Outside/In
Author: Tom Altstiel
Manufacturer: Sage Publications, Inc
ListPrice: $66.95
Offer: $50.00
Similar Products (5+)
Branding Across Borders: A Guide to Global Brand Marketing
Branding Across Borders: A Guide to Global Brand Marketing
Author: James R. Gregory
Manufacturer: McGraw-Hill
ListPrice: $34.95
Similar Products (5+)
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Author: Marieke de Mooij
Manufacturer: Sage Publications, Inc
ListPrice: $59.95
Offer: $53.95
Similar Products (5+)
Space Race: An Inside View of the Future of Communications Planning
Space Race: An Inside View of the Future of Communications Planning
Author: Jim Taylor
Manufacturer: Wiley
ListPrice: $49.95
Offer: $32.97
Similar Products (5+)
Marketing Plan Handbook and Marketing Plan Pro (2nd Edition)
Marketing Plan Handbook and Marketing Plan Pro (2nd Edition)
Author: Marian Burk Wood
Manufacturer: Prentice Hall
ListPrice: $95.53
Offer: $90.75
Similar Products (5+)
Building Strong Brands
Building Strong Brands
Author: David A. Aaker
ListPrice: $28.00
Similar Products (5+)
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
Author: Sicco Van Gelder
Manufacturer: Kogan Page
ListPrice: $39.95
Offer: $39.95
Global Marketing and Advertising: Understanding Cultural Paradoxes
Global Marketing and Advertising: Understanding Cultural Paradoxes
Author: Marieke de Mooij
Manufacturer: Sage Publications, Inc
ListPrice: $59.95
Offer: $51.25
Similar Products (5+)
Advanced Brand Management
Advanced Brand Management
Author: Paul Temporal
Manufacturer: Wiley
ListPrice: $34.95
Offer: $24.85
Similar Products (5+)
International Marketing Research
International Marketing Research
Author: V. Kumar
Manufacturer: Prentice Hall
ListPrice: $172.00
Offer: $137.60
Similar Products (5+)
Outlines & Highlights for Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Keller, ISBN: 0130411507 (Cram 101 Textbook Outlines)
Outlines & Highlights for Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Keller, ISBN: 0130411507 (Cram 101 Textbook Outlines)
Author: Cram101 Textbook Reviews
Manufacturer: AIPI
ListPrice: $17.95
Offer: $17.95
Similar Products (5+)
Survival Math for Marketers
Survival Math for Marketers
Author: Peter C. Weiglin
Manufacturer: Sage Publications, Inc
ListPrice: $34.95
Offer: $32.09
Similar Products (5+)
SPSS 10.0 Guide to Data Analysis
SPSS 10.0 Guide to Data Analysis
Author: Marija J. Norusis
Manufacturer: Prentice Hall
ListPrice: $74.00
Similar Products (1)
Strategy and Management of Industrial Brands: Business to Business - Products & Services
Strategy and Management of Industrial Brands: Business to Business - Products & Services
Author: Philippe Malaval
Manufacturer: Springer
ListPrice: $84.95
Offer: $84.95
Similar Products (4)
Strategy and Management of Industrial Brands: Business to Business - Products & Services
Strategy and Management of Industrial Brands: Business to Business - Products & Services
Author: Philippe Malaval
Manufacturer: Springer
ListPrice: $191.00
Offer: $191.00
The Marketing Plan: A Handbook
Author:
Marian Burk Wood
Manufacturer: Pearson Prentice Hall
Similar Products (5+)


Products from United States  Products from United Kingdom

Add to Favorites





Secure Checkout