Innovate   Innovateurs   Innovators   

Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package (2nd Edition) : Kenneth E. Clow

 

The Demise of the Dollar... and Why Its Great For Your Investments (Demise of the Dollar & Why Its Even Better for Your Investments)
The Demise of the Dollar... and Why It's Great For Your Investments (Demise of the Dollar & Why It's Even Better for Your Investments)
Author: Addison Wiggin
Manufacturer: Wiley
ListPrice: $16.95




Customers also bought these Products:


The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
ListPrice: $16.95
Offer: $11.53
Marketing Management (12th Edition)
Marketing Management (12th Edition)
Author: Philip Kotler
Manufacturer: Prentice Hall
ListPrice: $166.67
Similar Products (5+)
The Innovators Solution: Creating and Sustaining Successful Growth
The Innovator's Solution: Creating and Sustaining Successful Growth
Author: Clayton M. Christensen
Manufacturer: Harvard Business School Press
ListPrice: $32.95
Offer: $21.75
Consumer Behavior with DDB Life Style StudyTM Data Disk
Consumer Behavior with DDB Life Style StudyTM Data Disk
Author: Delbert Hawkins
Manufacturer: McGraw-Hill/Irwin
Offer: $141.40
Similar Products (5+)
Consumer Behavior
Consumer Behavior
Author: Michael R. Solomon
Manufacturer: Prentice Hall
ListPrice: $177.33
Offer: $123.90
Similar Products (5+)
International Marketing (Mcgraw Hill/Irwin Series in Marketing)
International Marketing (Mcgraw Hill/Irwin Series in Marketing)
Author: Philip Cateora
Manufacturer: McGraw-Hill/Irwin
Offer: $143.80
Similar Products (5+)
Consumer Behavior (8th Edition)
Consumer Behavior (8th Edition)
Author: Michael R. Solomon
Manufacturer: Prentice Hall
ListPrice: $180.00
Offer: $133.85
Similar Products (5+)
Strategic Marketing Problems: Cases and Comments (11th Edition)
Strategic Marketing Problems: Cases and Comments (11th Edition)
Author: Roger Kerin
Manufacturer: Prentice Hall
ListPrice: $186.67
Offer: $139.78
Similar Products (5+)
E-Marketing (4th Edition)
E-Marketing (4th Edition)
Author: Judy Strauss
Manufacturer: Prentice Hall
ListPrice: $117.33
Offer: $86.51
Similar Products (5+)
International Marketing
International Marketing
Author: Philip Cateora
Manufacturer: McGraw-Hill/Irwin
Offer: $139.73
Similar Products (5+)
Global Marketing (4th Edition)
Global Marketing (4th Edition)
Author: Warren J. Keegan
Manufacturer: Prentice Hall
ListPrice: $133.33
Similar Products (5+)
Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)
Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)
Author: Kenneth E. Clow
Manufacturer: Prentice Hall
ListPrice: $149.33
Offer: $112.49
Similar Products (5+)
Marketing Research with SPSS
Marketing Research with SPSS
Author: Carl McDaniel
Manufacturer: Wiley
ListPrice: $164.75
Offer: $136.81
Similar Products (5+)
Marketing Research Essentials
Marketing Research Essentials
Author: Carl McDaniel Jr.
Manufacturer: Wiley
Offer: $136.04
Similar Products (5+)
Advertising Media Planning, Sixth Edition
Advertising Media Planning, Sixth Edition
Author: Jack Sissors
Manufacturer: McGraw-Hill
ListPrice: $79.95
Offer: $48.70
Similar Products (5+)
Contemporary Advertising
Contemporary Advertising
Author: William Arens
Manufacturer: McGraw-Hill/Irwin
Offer: $134.93
Similar Products (5+)
Strategic Marketing Problems: Cases and Comments, 10th Edition
Strategic Marketing Problems: Cases and Comments, 10th Edition
Author: Roger Kerin
Manufacturer: Prentice Hall
ListPrice: $138.80
Similar Products (5+)
Marketing: Principles and Perspectives, 4/e (Paperback) (Mcgraw-Hill/Irwin Series in Marketing)
Marketing: Principles and Perspectives, 4/e (Paperback) (Mcgraw-Hill/Irwin Series in Marketing)
Author: William O Bearden
Manufacturer: McGraw-Hill/Irwin
ListPrice: $90.62
Offer: $90.62
Similar Products (5+)
Strategic Brand Management (3rd Edition)
Strategic Brand Management (3rd Edition)
Author: Kevin Lane Keller
Manufacturer: Prentice Hall
ListPrice: $180.00
Offer: $128.53
Similar Products (5+)
Strategic Management Theory: An Integrated Approach
Strategic Management Theory: An Integrated Approach
Author: Charles Hill
Manufacturer: Houghton Mifflin Company
Similar Products (5+)
Contemporary Advertising
Contemporary Advertising
Author: William Arens
Manufacturer: McGraw-Hill/Irwin
Offer: $141.00
Similar Products (5+)
Stewardship: Choosing Service Over Self Interest
Stewardship: Choosing Service Over Self Interest
Author: Peter Block
Manufacturer: Berrett-Koehler Publishers
ListPrice: $22.95
Offer: $15.61
Similar Products (5+)
IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
Author: Don Schultz
Manufacturer: McGraw-Hill
ListPrice: $39.95
Offer: $29.16
Similar Products (5+)
Where the Suckers Moon: The Life and Death of an Advertising Campaign
Where the Suckers Moon: The Life and Death of an Advertising Campaign
Author: Randall Rothenberg
Manufacturer: Vintage
ListPrice: $16.00
Offer: $10.88
Similar Products (5+)
Retailing: Integrated Retail Management
Retailing: Integrated Retail Management
Author: James R. Ogden
Manufacturer: South-Western College Pub
ListPrice: $181.95
Offer: $114.63
Similar Products (5+)
Thinking Critically
Thinking Critically
Author: John Chaffee
Manufacturer: Heinle
ListPrice: $88.95
Offer: $80.05
Similar Products (5+)
Integrated Advertising, Promotion and Marketing Communications (4th Edition)
Integrated Advertising, Promotion and Marketing Communications (4th Edition)
Author: Kenneth E Clow
Manufacturer: Prentice Hall
ListPrice: $149.33
Offer: $113.97
Similar Products (5+)
Business Driven Information Systems with MISource 2007 and Student CD
Business Driven Information Systems with MISource 2007 and Student CD
Author: Paige Baltzan
Manufacturer: McGraw-Hill/Irwin
Offer: $151.00
Similar Products (5+)
Marketing Management
Marketing Management
Author: Philip Kotler
Manufacturer: Prentice Hall
ListPrice: $140.40
Similar Products (5+)
Moral Issues in Business
Moral Issues in Business
Author: William H. Shaw
Manufacturer: Wadsworth Publishing
ListPrice: $105.95
Offer: $85.97
Similar Products (5+)
Marketing Communications: An Integrated Approach
Marketing Communications: An Integrated Approach
Author: Paul Russell Smith
Manufacturer: Kogan Page
ListPrice: $59.95
Offer: $40.46
Similar Products (5+)
Marketing Research Essentials
Marketing Research Essentials
Author: Carl Jr. McDaniel
Manufacturer: Wiley
ListPrice: $119.30
Offer: $107.95
Similar Products (5+)
Consumers
Consumers
Author: Eric J Arnould
Manufacturer: McGraw-Hill/Irwin
Similar Products (5+)
Consumer Behavior: A Strategic Approach
Consumer Behavior: A Strategic Approach
Author: Henry Assael
Manufacturer: South-Western College Pub
ListPrice: $210.95
Offer: $124.75
Similar Products (5+)
Kellogg on Integrated Marketing
Kellogg on Integrated Marketing
Manufacturer: Wiley
ListPrice: $35.00
Offer: $25.55
Similar Products (5+)
The Fundamentals of Creative Advertising (Fundamentals (AVA))
The Fundamentals of Creative Advertising (Fundamentals (AVA))
Author: Ken Burtenshaw
Manufacturer: AVA Publishing
ListPrice: $29.95
Offer: $27.26
Similar Products (5+)
Contemporary Advertising with PowerWeb and CD-ROM
Contemporary Advertising with PowerWeb and CD-ROM
Author: William F. Arens
Manufacturer: McGraw-Hill/Irwin
ListPrice: $120.31
Offer: $120.31
Consumer Behavior: and Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing)
Consumer Behavior: and Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing)
Author: J. Paul Peter
Manufacturer: McGraw-Hill/Irwin
Similar Products (5+)
Business Marketing Management: A Strategic View of Industrial and Organizational Markets
Business Marketing Management: A Strategic View of Industrial and Organizational Markets
Author: Michael D. Hutt
Manufacturer: South-Western College Pub
ListPrice: $211.95
Offer: $169.29
Similar Products (5+)
Integrated Marketing Communications: Putting It Together & Making It Work
Integrated Marketing Communications: Putting It Together & Making It Work
Author: Don E. Schultz
Manufacturer: McGraw-Hill
ListPrice: $37.95
Similar Products (5+)
Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
Author: Delbert I Hawkins
Manufacturer: McGraw-Hill/Irwin
Offer: $128.60
Similar Products (5+)
Strategic Brand Management, Second Edition
Strategic Brand Management, Second Edition
Author: Kevin Lane Keller
Manufacturer: Prentice Hall
ListPrice: $155.40
Similar Products (5+)
Integrated Advertising, Promotion, and Marketing Communications, Second Edition
Integrated Advertising, Promotion, and Marketing Communications, Second Edition
Author: Kenneth E. Clow
Manufacturer: Prentice Hall
ListPrice: $113.33
Offer: $113.33
Professional Selling: A Trust-Based Approach
Professional Selling: A Trust-Based Approach
Author: Thomas N. Ingram
Manufacturer: South-Western College Pub
ListPrice: $99.95
Offer: $99.95
Similar Products (5+)
Consumer Behavior: Buying, Having, and Being, 6th Edition
Consumer Behavior: Buying, Having, and Being, 6th Edition
Author: Michael R. Solomon
Manufacturer: Pearson/Prentice Hall
ListPrice: $160.00
Similar Products (5+)
Marketing Research: Within a Changing Information Environment (Mcgraw Hill/Irwin Series in Marketing)
Marketing Research: Within a Changing Information Environment (Mcgraw Hill/Irwin Series in Marketing)
Author: Jr.,Joseph Hair
Manufacturer: McGraw-Hill/Irwin
Offer: $137.50
Similar Products (5+)
Promotion and Integrated Marketing Communication with InfoTrac College Edition
Promotion and Integrated Marketing Communication with InfoTrac College Edition
Author: Richard J. Semenik
Manufacturer: South-Western College Pub
ListPrice: $142.95
Offer: $142.95
Similar Products (5+)
Sales Management: Analysis and Decision Making
Sales Management: Analysis and Decision Making
Author: Thomas N. Ingram
Manufacturer: South-Western College Pub
ListPrice: $152.95
Similar Products (5+)
Consumer Behavior, Eighth Edition
Consumer Behavior, Eighth Edition
Author: Leon Schiffman
Manufacturer: Prentice Hall
ListPrice: $149.35
Similar Products (5+)
International Marketing
International Marketing
Author: Philip R. Cateora
Manufacturer: McGraw-Hill Companies
ListPrice: $169.70
Offer: $169.70
Similar Products (5+)
Operations Management and Student CD-ROM, Seventh Edition
Operations Management and Student CD-ROM, Seventh Edition
Author: Jay Heizer
Manufacturer: Prentice Hall
ListPrice: $152.00
Similar Products (5+)
Advertising Campaign Planning
Advertising Campaign Planning
Author: Jim Avery
Manufacturer: Copy Workshop
ListPrice: $32.75
Offer: $22.45
Similar Products (5+)
Marketing Research and SPSS 11.0, Fourth Edition
Marketing Research and SPSS 11.0, Fourth Edition
Author: Alvin C. Burns
Manufacturer: Prentice Hall
ListPrice: $40.00
Similar Products (5+)
Marketing Plan Handbook and Marketing Plan Pro (2nd Edition)
Marketing Plan Handbook and Marketing Plan Pro (2nd Edition)
Author: Marian Burk Wood
Manufacturer: Prentice Hall
ListPrice: $95.53
Offer: $90.75
Similar Products (5+)
Casting for Big Ideas: A New Manifesto for Agency Managers (An Adweek Book)
Casting for Big Ideas: A New Manifesto for Agency Managers (An Adweek Book)
Author: Andrew Jaffe
Manufacturer: Wiley
ListPrice: $44.95
Offer: $34.63
Similar Products (5+)
Professional Selling: A Trust-Based Approach
Professional Selling: A Trust-Based Approach
Author: Thomas N. Ingram
Manufacturer: South-Western College Pub
ListPrice: $139.95
Offer: $139.95
Similar Products (5+)
Developing a Creative and Innovative Integrated Marketing Communication Plan
Developing a Creative and Innovative Integrated Marketing Communication Plan
Author: James R. Ogden
Manufacturer: Prentice Hall
ListPrice: $57.67
Offer: $50.84
Similar Products (5+)
IMC PlanPro Handbook featuring IMC PlanPro Software for Integrated Advertising, Promotion, and Marketing Communications
IMC PlanPro Handbook featuring IMC PlanPro Software for Integrated Advertising, Promotion, and Marketing Communications
Author: Kenneth E. Clow
Manufacturer: Prentice Hall
ListPrice: $83.33
Offer: $83.33
Similar Products (5+)
Business to Business Marketing: Analysis and Practice in a Dynamic Environment
Business to Business Marketing: Analysis and Practice in a Dynamic Environment
Author: Rob Vitale
Manufacturer: South-Western College Pub
ListPrice: $200.95
Offer: $200.95
Similar Products (5+)
Marketing Management (Dryden Press Series in Marketing)
Marketing Management (Dryden Press Series in Marketing)
Author: Peter R. Dickson
Manufacturer: South-Western College Pub
ListPrice: $124.95
Offer: $124.95
Similar Products (4)
Marketing Research: The Impact of the Internet
Marketing Research: The Impact of the Internet
Author: Carl McDaniel
Manufacturer: Wiley
Similar Products (2)
Composing a Lifes Work: Writing, Citizenship, and Your Occupation
Composing a Life's Work: Writing, Citizenship, and Your Occupation
Author: Dominic A Delli Carpini
Manufacturer: Longman
ListPrice: $78.40
Offer: $78.40
Similar Products (5+)


Products from United States  Products from United Kingdom

Add to Favorites





Secure Checkout