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The Tipping Point: How Little Things Can Make a Big Difference
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Advertising Media Planning, Sixth Edition
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Strategic Marketing Problems: Cases and Comments, 10th Edition
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Marketing Research: Methodological Foundations (with InfoTrac®)
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E-Commerce: Business,Technology, Society (4th Edition)
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Being Direct: Making Advertising Pay
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Marketing Research Essentials, with SPSS
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The Power of Corporate Communication: Crafting the Voice and Image of Your Business
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Consumer Behavior: In Fashion
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Marketing Research with SPSS 13.0 Student Version for Windows (5th Edition)
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Apparel Product Development, 2nd Edition
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The New Corporate Finance
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Strategic Communications Planning: For Effective Public Relations and Marketing
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Strategic Brand Management, Second Edition
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Retail Management: A Strategic Approach, Ninth Edition
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Promotion and Integrated Marketing Communication with InfoTrac College Edition
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Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
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The Business Of Beauty, Rev. Ed.
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Marketing Research and SPSS 11.0, Fourth Edition
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Negotiation: Readings, Exercises, and Cases
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Being Direct: Making Advertising Pay
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Strategic Communications Planning: For Effective Public Relations and Marketing
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Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication
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Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work 4th edition
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Developing a Creative and Innovative Integrated Marketing Communication Plan
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Marketing Research
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The Quiet Revolution in Email Marketing
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Marketing Research and SPSS 11.0 Package, Fourth Edition
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Strategic Communications Planning for Effective Public Relations and Marketing
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