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Made to Stick: Why Some Ideas Survive and Others Die
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Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)
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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
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Groundswell: Winning in a World Transformed by Social Technologies
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The Ultimate Question: Driving Good Profits and True Growth
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Buyology: Truth and Lies About Why We Buy
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The Experience Economy: Work Is Theater & Every Business a Stage
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Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
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Chief Customer Officer : Getting Past Lip Service to Passionate Action
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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
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A Leader's Legacy (J-B Leadership Challenge: Kouzes/Posner)
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Customers For Life: How To Turn That One-Time Buyer Into a Lifetime Customer
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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate
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Building Great Customer Experiences, Revised Edition
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How Customers Think: Essential Insights into the Mind of the Market
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The DNA of Customer Experience: How Emotions Drive Value
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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
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Managing the Customer Experience: Turning customers into advocates (Financial Times Series)
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Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success
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Hardball: Are You Playing to Play or Playing to Win
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Loyalty Rules: How Today's Leaders Build Lasting Relationships
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Indispensable: How To Become The Company That Your Customers Can't Live Without
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Building Great Customer Experiences
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Revolutionize Your Customer Experience
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Priceless: Turning Ordinary Products into Extraordinary Experiences
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Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right!
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The Experience! How to Wow Your Customers and Create a Passionate Workplace
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Creating and Delivering Totally Awesome Customer Experiences
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The World`s Most Powerful Leadership Principle How to Become a Servant Leader
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