Consumer Behavior (9th Edition)
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Principles of Marketing (Principles of Marketing)
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International Marketing (Mcgraw Hill/Irwin Series in Marketing)
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Advertising: Principles and Practice (7th Edition) (Advertising: Principles and Practice)
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Retail Management: A Strategic Approach
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Marketing Research Essentials
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Global Marketing (4th Edition)
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Strategic Management: Concepts and Cases (11th Edition)
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Services Marketing
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Marketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing)
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Effective Small Business Management (9th Edition)
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Selling Today: Creating Customer Value, 10th Edition
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Basic Marketing Research
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Marketing Research (Mcgraw Hill/Irwin Series in Marketing)
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Fundamentals of Financial Management (Concise with Xtra! CD-ROM and InfoTrac)
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Consumer Behavior: Buying, Having, and Being, 6th Edition
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Marketing Research: Methodological Foundations (with InfoTrac®)
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Marketing Research
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Critical Thinking In Consumer Behavior: Cases and Experiential Exercises
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Practical Business Statistics with Student CD-ROM
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Social Marketing: Improving the Quality of Life
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International Marketing
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Marketing Management
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Successful Direct Marketing Methods, Seventh Edition
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Marketing: An Introduction, 7th Edition
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Marketing Public Health: Strategies to Promote Social Change
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Marketing Research: Within a Changing Information Environment w/Data Disk Pkg
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Retail Management: A Strategic Approach, Ninth Edition
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Cases in Consumer Behavior, Volume I
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Exploring Marketing Research (with WebSurveyor Certificate and InfoTrac)
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Management Information Systems for the Information Age, Fifth Edition
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Marketing Research Essentials
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Advertising: Principles and Practice (6th Edition)
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
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Basic Marketing Research (with InfoTrac)
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Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
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Marketing Public Health: Strategies to Promote Social Change
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Retailing Management W/Student Tutorial CD-ROM
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Marketing Research and SPSS 11.0, Fourth Edition
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Basic Marketing Research: Application to Contemporary Issues with SPSS-Student Edition
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Introduction to Marketing Communications: An Integrated Approach
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Cases in Consumer Behavior, Volume II
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INTOPIA: Executive Guide (Plus Formin Demo Disk)
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Retail Buying: From Basics to Fashion
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Marketing Research (Student Text)
Author: A. Parasuraman
Manufacturer: Houghton Mifflin Company
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