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The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)
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Purple Cow: Transform Your Business by Being Remarkable
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Convergence Culture: Where Old and New Media Collide
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Convergence Culture: Where Old and New Media Collide
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Competing on Analytics: The New Science of Winning
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Crossing the Chasm
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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The 22 Immutable Laws of Branding
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How Customers Think: Essential Insights into the Mind of the Market
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
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Emotional Branding: The New Paradigm for Connecting Brands to People
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The Seven Keys to Managing Strategic Accounts
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The Leader of the Future: New Visions, Strategies and Practices for the Next Era
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Information Rules: A Strategic Guide to the Network Economy
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Serious Play: How the World's Best Companies Simulate to Innovate
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The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business
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Differentiate or Die: Survival in Our Era of Killer Competition
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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Airline: A Strategic Management Simulation (4th Edition)
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Keeping the People Who Keep You in Business: 24 Ways to Hang on to Your Most Valuable Talent
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Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty
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Financial Management: Principles & Practice
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Corporate Information Strategy and Management: Text and Cases
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Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty
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MP IMC: Using Advertising and Promotion to Build Brands with PowerWeb
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Max-E-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition
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The Hybrid Company: Reach All Your Customers Through Multi-Channels Anytime, Anywhere
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Marketing Convergence: How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies
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