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Positioning: The Battle for Your Mind
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Confessions of an Advertising Man
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Best Practice Cases in Branding
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Global Marketing Management
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Global Marketing: An Interactive Approach
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Global Marketing and Advertising: Understanding Cultural Paradoxes
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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
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Integrated Marketing Communications
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Global Marketing Strategies
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Space Race: An Inside View of the Future of Communications Planning
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The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize
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The Cultural Dimension of International Business (4th Edition)
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Brand New Justice, Second Edition: How Branding Places and Products Can Help the Developing World
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Advertising and Societies: Global Issues (Digital Formations, Vol. 14)
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SPSS 10.0 Guide to Data Analysis
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International Marketing Research
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
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Global Environment of Business
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Integrated Marketing Communications
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Global Marketing Strategies And Cases In Global Marketing Strategies Annual 2005 Set
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Global Marketing With 2004 Annual Sixth Edition
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