The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Crossing the Chasm
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The Innovator`s Solution: Creating and Sustaining Successful Growth
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The Product Managers Handbook, 3E
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Analysis for Financial Management + SAndP subscription card
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Product Strategy for High Technology Companies
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Mastering the Dynamics of Innovation
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Marketing High Technology
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Copywriting That Sells High Tech
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The Product Manager's Handbook : The Complete Product Management Resource
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Product Marketing for Technology Companies
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Strategic Management: Concepts and Cases (10th Edition)
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Marketing Plan Handbook and Marketing Plan Pro (2nd Edition)
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Successful Marketing Strategy for High-Tech Firms (Artech House Professional Development Library)
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Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Professional Developm)
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Managing Technological Innovation: Competitive Advantage from Change
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The Marketing Plan: A Handbook
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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change Series)
Author: Clayton M. Christensen
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