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Getting to Yes: Negotiating Agreement Without Giving In
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Making the Team (3rd Edition)
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
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Managing Customer Relationships: A Strategic Framework
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Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage
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How to Master the Art of Selling
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Channel Advantage, The
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Marketing Channels: A Management View
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Analysis for Marketing Planning
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Business Market Management: Understanding, Creating and Delivering Value (2nd Edition)
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Channel Management
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Channel Champions: How leading companies build new strategies to serve customers
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Marketing Research for Managerial Decision Making
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