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Competitive Strategy: Techniques for Analyzing Industries and Competitors
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The SPIN Selling Fieldbook
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Competitive Advantage: Creating and Sustaining Superior Performance
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Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
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Consumer Behavior
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International Marketing (Mcgraw Hill/Irwin Series in Marketing)
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Strategic Marketing Problems: Cases and Comments (11th Edition)
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Consumer Behavior (8th Edition)
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Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card
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International Marketing
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Consumer Behavior (9th Edition)
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Services Marketing
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Global Marketing (4th Edition)
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Services Marketing
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International Management: Managing Across Borders and Cultures (6th Edition)
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Marketing Research Essentials
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
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Operations Management with Student DVD and Power Web
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Quantitative Analysis for Management (10th Edition)
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Strategic Marketing Problems: Cases and Comments, 10th Edition
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Consumer Behavior
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Fundamentals of Corporate Finance Standard Edition + S&P Card + Student CD
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Global Marketing (5th Edition)
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Strategic Management Theory: An Integrated Approach
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Marketing Channels: A Management View
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Marketing Research Essentials, with SPSS
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Value-Added Selling : How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price
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Selling: Building Partnerships w/ ACT! Express CD
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Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD (2nd Edition)
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Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) (The Dryden Press series in marketing)
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Your First Year in Sales: Making the Transition from Total Novice to Successful Professional
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It Only Takes 1% to Have a Competitive Edge in Sales
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Consumer Behavior: and Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing)
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Foundations of Operations Management (Book & CD-ROM)
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Relationship Selling
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Retailing Management W/Student Tutorial CD-ROM
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Consumer Behavior: Buying, Having, and Being, 6th Edition
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Consumer Behavior, Eighth Edition
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International Marketing
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Business Marketing: Connecting Strategy, Relationships, and Learning (Mcgraw Hill/Irwin Series in Marketing)
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The Sales Manager's MENTOR
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The Sales Manager's MENTOR
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Simsales Management: Student Manual
Author: Nancy J. Nentl
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