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Practice of Public Relations, The (10th Edition)
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Strategic Management: Concepts and Cases (11th Edition)
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Consumer Behavior: Buying, Having, and Being, 6th Edition
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Consumer Behavior (Mcgraw-Hill/Irwin Series in Marketing)
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Basic Marketing Research
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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
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Retail Management: A Strategic Approach, Ninth Edition
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