Innovate   Innovateurs   Innovators   

Internet Marketing: Integrating Online and Offline Strategies (McGraw-Hill/Irwin Series in Marketing) : Mary Lou Roberts

 

The Demise of the Dollar... and Why Its Great For Your Investments (Demise of the Dollar & Why Its Even Better for Your Investments)
The Demise of the Dollar... and Why It's Great For Your Investments (Demise of the Dollar & Why It's Even Better for Your Investments)
Author: Addison Wiggin
Manufacturer: Wiley
ListPrice: $16.95




Customers also bought these Products:


The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
ListPrice: $16.95
Offer: $11.53
Dont Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
Author: Steve Krug
Manufacturer: New Riders Press
ListPrice: $40.00
Offer: $26.40
Web Analytics: An Hour a Day
Web Analytics: An Hour a Day
Author: Avinash Kaushik
Manufacturer: Sybex
ListPrice: $29.99
Offer: $19.79
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Author: Tim Ash
Manufacturer: Sybex
ListPrice: $29.99
Offer: $18.89
Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketing Metrics: 50+ Metrics Every Executive Should Master
Author: Paul W. Farris
Manufacturer: Wharton School Publishing
ListPrice: $39.99
Offer: $26.39
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
ListPrice: $45.00
Offer: $28.35
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
ListPrice: $24.95
Offer: $16.47
Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse
Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse
Author: Mitch Meyerson
Manufacturer: Entrepreneur Press
ListPrice: $21.95
Offer: $14.93
Consumer Behavior
Consumer Behavior
Author: Michael R. Solomon
Manufacturer: Prentice Hall
ListPrice: $177.33
Offer: $123.90
Consumer Behavior with DDB Life Style StudyTM Data Disk
Consumer Behavior with DDB Life Style StudyTM Data Disk
Author: Delbert Hawkins
Manufacturer: McGraw-Hill/Irwin
Offer: $141.40
Leadership: Enhancing the Lessons of Experience
Leadership: Enhancing the Lessons of Experience
Author: Richard Hughes
Manufacturer: McGraw-Hill/Irwin
Offer: $137.40
Human Resource Management
Human Resource Management
Author: Gary Dessler
Manufacturer: Prentice Hall
ListPrice: $180.00
Offer: $134.68
DigiMarketing: The Essential Guide to New Media and Digital Marketing
DigiMarketing: The Essential Guide to New Media and Digital Marketing
Author: Kent Wertime
Manufacturer: Wiley
ListPrice: $29.95
Offer: $19.77
International Marketing (Mcgraw Hill/Irwin Series in Marketing)
International Marketing (Mcgraw Hill/Irwin Series in Marketing)
Author: Philip Cateora
Manufacturer: McGraw-Hill/Irwin
Offer: $143.80
Practice of Public Relations, The (10th Edition)
Practice of Public Relations, The (10th Edition)
Author: Fraser P. Seitel
Manufacturer: Prentice Hall
ListPrice: $122.67
Offer: $109.19
Marketing to the Social Web: How Digital Customer Communities Build Your Business
Marketing to the Social Web: How Digital Customer Communities Build Your Business
Author: Larry Weber
Manufacturer: Wiley
ListPrice: $24.95
Offer: $15.72
How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money
How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money
Author: Bruce C. Brown
Manufacturer: Atlantic Publishing Company
ListPrice: $24.95
Offer: $16.47
Corporate Information Strategy and Management:  Text and Cases
Corporate Information Strategy and Management: Text and Cases
Author: Lynda M Applegate
Manufacturer: McGraw-Hill/Irwin
Offer: $143.75
Success Secrets of the Online Marketing Superstars
Success Secrets of the Online Marketing Superstars
Author: Mitch Meyerson
Manufacturer: Kaplan Business
ListPrice: $22.95
Offer: $17.21
E-Marketing (4th Edition)
E-Marketing (4th Edition)
Author: Judy Strauss
Manufacturer: Prentice Hall
ListPrice: $117.33
Offer: $86.51
International Marketing
International Marketing
Author: Philip Cateora
Manufacturer: McGraw-Hill/Irwin
Offer: $139.73
Marketing to the Social Web: How Digital Customer Communities Build Your Business
Marketing to the Social Web: How Digital Customer Communities Build Your Business
Author: Larry Weber
Manufacturer: Wiley
ListPrice: $24.95
Offer: $16.47
Customer Relationship Management
Customer Relationship Management
Author: Francis Buttle
Manufacturer: Butterworth-Heinemann
ListPrice: $51.95
Offer: $46.75
Contemporary Management
Contemporary Management
Author: Gareth Jones
Manufacturer: McGraw-Hill/Irwin
Offer: $148.60
E-Marketing, Third Edition
E-Marketing, Third Edition
Author: Judy Strauss
Manufacturer: Prentice Hall
ListPrice: $93.80
Offer: $93.80
Strategic Marketing Problems: Cases and Comments, 10th Edition
Strategic Marketing Problems: Cases and Comments, 10th Edition
Author: Roger Kerin
Manufacturer: Prentice Hall
ListPrice: $138.80
Best Practice Cases in Branding (3rd Edition)
Best Practice Cases in Branding (3rd Edition)
Author: Kevin Keller
Manufacturer: Prentice Hall
ListPrice: $57.33
Offer: $51.59
Internet Marketing and e-Commerce
Internet Marketing and e-Commerce
Author: Ward Hanson
Manufacturer: South-Western College Pub
ListPrice: $172.95
Offer: $127.51
Analysis for Strategic Marketing
Analysis for Strategic Marketing
Author: Vithala R. Rao
Manufacturer: Addison Wesley Longman, Inc.
ListPrice: $129.33
Offer: $129.33
SEO: Search Engine Optimization Bible
SEO: Search Engine Optimization Bible
Author: Jerri Ledford
Manufacturer: Wiley
ListPrice: $39.99
Offer: $26.39
Strategic Brand Management (3rd Edition)
Strategic Brand Management (3rd Edition)
Author: Kevin Lane Keller
Manufacturer: Prentice Hall
ListPrice: $180.00
Offer: $128.53
Microsoft Expression Web (Visual QuickStart Guide)
Microsoft Expression Web (Visual QuickStart Guide)
Author: Nolan Hester
Manufacturer: Peachpit Press
ListPrice: $29.99
Offer: $19.79
Strategic Media Decisions: Understanding The Business End Of The Advertising Business
Strategic Media Decisions: Understanding The Business End Of The Advertising Business
Author: Marian Azzaro
Manufacturer: Copy Workshop
ListPrice: $60.00
Offer: $60.00
Marketing Strategy: A Decision Focused Approach
Marketing Strategy: A Decision Focused Approach
Author: Orville Walker
Manufacturer: McGraw-Hill/Irwin
Offer: $110.25
The New Influencers: A Marketers Guide to the New Social Media
The New Influencers: A Marketer's Guide to the New Social Media
Author: Paul Gillin
Manufacturer: Linden Publishing
ListPrice: $25.00
Innovation Management: Strategies, Implementation, and Profits
Innovation Management: Strategies, Implementation, and Profits
Author: Allan Afuah
Manufacturer: Oxford University Press, USA
ListPrice: $89.95
Offer: $71.96
Marketing Channels: A Management View
Marketing Channels: A Management View
Author: Bert Rosenbloom
Manufacturer: South-Western College Pub
ListPrice: $223.95
Offer: $170.73
The Public Relations Writers Handbook: The Digital Age
The Public Relations Writer's Handbook: The Digital Age
Author: Merry Aronson
Manufacturer: Jossey-Bass
ListPrice: $40.00
Offer: $32.00
Marketing Mistakes and Successes
Marketing Mistakes and Successes
Author: Robert F. Hartley
Manufacturer: Wiley
Offer: $75.37
Organizational Theory, Design and Change (5th Edition)
Organizational Theory, Design and Change (5th Edition)
Author: Gareth R. Jones
Manufacturer: Prentice Hall
ListPrice: $189.33
Offer: $136.45
Successful Direct Marketing Methods
Successful Direct Marketing Methods
Author: Bob Stone
Manufacturer: McGraw-Hill
ListPrice: $59.95
Offer: $37.77
Management Information Systems for the Information Age, Fifth Edition
Management Information Systems for the Information Age, Fifth Edition
Author: Stephen Haag
Manufacturer: McGraw-Hill/Irwin
ListPrice: $152.81
Offer: $152.81
Marketing Research: An Applied Orientation and SPSS 14.0 Student CD (5th Edition)
Marketing Research: An Applied Orientation and SPSS 14.0 Student CD (5th Edition)
Author: Naresh Malhotra
Manufacturer: Prentice Hall
ListPrice: $218.00
Offer: $195.17
Marketing of High-Technology Products and Innovations (2nd Edition)
Marketing of High-Technology Products and Innovations (2nd Edition)
Author: Jakki J Mohr
Manufacturer: Prentice Hall
ListPrice: $101.00
Offer: $80.80
Customer Relationship Management, Second Edition
Customer Relationship Management, Second Edition
Author: Francis Buttle
Manufacturer: Butterworth-Heinemann
ListPrice: $52.95
Offer: $47.65
Strategic Communication in Business and the Professions
Strategic Communication in Business and the Professions
Author: Dan O`Hair
ListPrice: $67.16
Offer: $67.16
Strategic Management with Premium Content Card and Business Week Subscription, 10th Edition
Strategic Management with Premium Content Card and Business Week Subscription, 10th Edition
Author: John Pearce
Manufacturer: McGraw-Hill/Irwin
Offer: $167.50
Strategic Communication in Business and the Professions (6th Edition)
Strategic Communication in Business and the Professions (6th Edition)
Author: Dan O'Hair
Manufacturer: Allyn & Bacon
ListPrice: $91.80
Offer: $67.44
Corporate Information Strategy and Management:  Text and Cases
Corporate Information Strategy and Management: Text and Cases
Author: Lynda Applegate
Manufacturer: McGraw-Hill/Irwin
Offer: $147.00
Services Marketing
Services Marketing
Author: Valarie Zeithaml
Manufacturer: McGraw-Hill/Irwin
ListPrice: $117.81
Offer: $106.03
Strategic Management: Formulation, Implementation, and Control
Strategic Management: Formulation, Implementation, and Control
Author: John A. Pearce
Manufacturer: Irwin/McGraw-Hill
ListPrice: $188.15
Offer: $188.15
Successful Writing, Fifth Edition
Successful Writing, Fifth Edition
Author: Maxine Hairston
Manufacturer: W.W. Norton & Co.
Offer: $37.57
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Author: Arthur Hughes
Manufacturer: McGraw-Hill
ListPrice: $49.95
Offer: $36.46
Successful Direct Marketing Methods, Seventh Edition
Successful Direct Marketing Methods, Seventh Edition
Author: Bob Stone
Manufacturer: McGraw-Hill
ListPrice: $54.95
Offer: $34.62
Introduction to e-Commerce, 2/e, with e-Commerce PowerWeb
Introduction to e-Commerce, 2/e, with e-Commerce PowerWeb
Author: Jeffrey F. Rayport
Manufacturer: McGraw-Hill/Irwin
Offer: $132.81
Organization Development and Transformation: Managing Effective Change
Organization Development and Transformation: Managing Effective Change
Author: Wendell French
Manufacturer: McGraw-Hill/Irwin
Offer: $93.10
Marketing Engineering, Revised Second Edition
Marketing Engineering, Revised Second Edition
Author: Gary L. Lilien
Manufacturer: Trafford Publishing
ListPrice: $70.00
Offer: $70.00
Principles of Internet Marketing
Principles of Internet Marketing
Author: Ward Hanson
Manufacturer: South-Western College Pub
ListPrice: $151.95
Offer: $121.56
Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
Author: George E Belch
Manufacturer: McGraw-Hill/Irwin
ListPrice: $120.31
Low-Budget Online Marketing (Self-Counsel Press Business)
Low-Budget Online Marketing (Self-Counsel Press Business)
Author: Holly Berkley
Manufacturer: Self-Counsel Press
ListPrice: $14.95
The Customer Revolution
The Customer Revolution
Author: Patricia B. Seybold
Manufacturer: Crown Business
ListPrice: $27.50
International Marketing
International Marketing
Author: Philip R. Cateora
Manufacturer: McGraw-Hill Companies
ListPrice: $169.70
Offer: $169.70
Marketing Research and SPSS 11.0, Fourth Edition
Marketing Research and SPSS 11.0, Fourth Edition
Author: Alvin C. Burns
Manufacturer: Prentice Hall
ListPrice: $40.00
Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide
Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide
Author: Ralph F. Wilson
Manufacturer: Wiley
ListPrice: $19.95
Offer: $17.12
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
Author: Arthur M. Hughes
Manufacturer: McGraw-Hill
ListPrice: $39.95
Strategic Media Decisions
Strategic Media Decisions
Author: Marian Azzaro
Manufacturer: Copy Workshop
ListPrice: $67.50
Offer: $60.75
The Customer Revolution
The Customer Revolution
Author: Patricia B. Seybold
ListPrice: $27.50
Strategic Communication in Business and the Professions
Strategic Communication in Business and the Professions
Author: Dan O`Hair
Manufacturer: Houghton Mifflin Company
ListPrice: $76.76
Microsoft Office FrontPage 2003: Comprehensive Concepts and Techniques
Microsoft Office FrontPage 2003: Comprehensive Concepts and Techniques
Author: Gary B. Shelly
Manufacturer: Course Technology
ListPrice: $57.95
Internet Law and Policy
Internet Law and Policy
Author: Janine Hiller
Manufacturer: Prentice Hall
ListPrice: $123.33
e-Business & e-Commerce for Managers
e-Business & e-Commerce for Managers
Author: Harvey M. Deitel
Manufacturer: Prentice Hall
ListPrice: $122.80
Offer: $84.08
Internet Business Models and Strategies: Text and Cases
Internet Business Models and Strategies: Text and Cases
Author: Allan Afuah
Manufacturer: McGraw-Hill/Irwin
Which Ad Pulled Best?
Which Ad Pulled Best?
Author: Scott Purvis
Manufacturer: McGraw-Hill/Irwin
Offer: $35.63
Strategies for E-business: Creating Value through Electronic and Mobile Commerce (Concept and Cases)
Strategies for E-business: Creating Value through Electronic and Mobile Commerce (Concept and Cases)
Author: Tawfik Jelassi
Manufacturer: Prentice Hall
ListPrice: $177.33
Offer: $125.50
Rumors and Rumor Control: A Managers Guide to Understanding and Combatting Rumors (Leas Communication Series)
Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors (Lea's Communication Series)
Author: Allan J. Kimmel
Manufacturer: Lawrence Erlbaum
ListPrice: $39.95
Offer: $39.95
Internet Marketing (NetEffect Series)
Internet Marketing (NetEffect Series)
Author: Barbara Cox
Manufacturer: Prentice Hall
ListPrice: $24.40
Offer: $24.40
Online Marketing
Online Marketing
Author: Ravi Damani; Chetan Damani; Dana Farbo; Jane Linton
Manufacturer: Imano
ListPrice: $19.95
Marketing Research: The Impact of the Internet
Marketing Research: The Impact of the Internet
Author: Carl McDaniel
Manufacturer: Wiley
SPSS 13.0 Statistical Procedures Companion
SPSS 13.0 Statistical Procedures Companion
Author: Marija Norusis
Manufacturer: Prentice Hall
ListPrice: $62.40
Brand Leadership: The Next Level of the Brand Revolution
Brand Leadership: The Next Level of the Brand Revolution
Author: David A. Aaker
ListPrice: $30.00
Internet Marketing , 3rd Edition
Internet Marketing , 3rd Edition
Author: Charles F. Hofacker
Manufacturer: Wiley
Offer: $97.50
eMarketing eXcellence (Chartered Institute of Marketing)
eMarketing eXcellence (Chartered Institute of Marketing)
Author: PR Smith
Manufacturer: Butterworth-Heinemann
ListPrice: $27.95
Selling in the New World of Business
Selling in the New World of Business
Author: Bob Kimball
Manufacturer: Routledge
ListPrice: $39.95
Offer: $31.56
The Customer Revolution: How to Thrive When Customers Are in Control
The Customer Revolution: How to Thrive When Customers Are in Control
Author: Patricia Seybold
ListPrice: $29.95
Management Information Systems for the Information Age
Author:
Stephen Haag
Manufacturer: McGraw-Hill / Irwin
Microsoft FrontPage 2003: Comprehensive Concepts and Techniques
Author:
Gary B. Shelly
Manufacturer: Course Technology
ListPrice: $93.95


Products from United States  Products from United Kingdom

Add to Favorites





Secure Checkout