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Retail Management: A Strategic Approach
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Essentials of Marketing Research
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Strategic Marketing Problems: Cases and Comments, 10th Edition
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Consumer Behavior: Buying, Having, and Being, 6th Edition
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Global Marketing: A Decision-Oriented Approach (4th Edition)
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Sales Force Management (The Irwin/Mcgraw-Hill Series in Marketing)
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Consumer Behavior Third Edition
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Advertising and Promotion: An Integrated Marketing Communications Perspective
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Sales Management Simulation: Participant`s Manual
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