The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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Made to Stick: Why Some Ideas Survive and Others Die
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
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Zag: The Number One Strategy of High-Performance Brands
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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The Brand Gap: Expanded Edition
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The 22 Immutable Laws of Branding
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
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Marketing by the Dashboard Light
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
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How Brands Become Icons: The Principles of Cultural Branding
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
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Branding For Dummies (For Dummies (Business & Personal Finance))
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Author: Seth Godin
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Truth, Lies and Advertising : The Art of Account Planning
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Lovemarks: The Future Beyond Brands
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Essentials of Contemporary Advertising
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Buzzmarketing: Get People to Talk About Your Stuff
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The Brand Glossary
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Emotional Branding: The New Paradigm for Connecting Brands to People
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Brandjam: Humanizing Brands Through Emotional Design.
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Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
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The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising
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Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (Adweek Books)
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Married to the Brand: Why Consumers Bond with Some Brands for Life
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Marketing Mistakes and Successes (Marketing Mistakes)
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Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age
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Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society
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The New Account Manager
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Creating Passion Brands: Getting to the Heart of Branding
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The Power to Predict: How Real Time Businesses Anticipate Customer Needs, Create Opportunities, and Beat the Competition
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Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
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Brand Prototyping: Developing meaningful brands
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The Name of the Beast: The Process and Perils of Naming Products, Companies and Brands
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More Than a Name: An Introduction to Branding
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The New Account Manager
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The Broadband Explosion: Leading Thinkers On The Promise Of A Truly Interactive World (Crash Course)
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Marketing Mistakes
Author: Robert F. Hartley
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