Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)
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Groundswell: Winning in a World Transformed by Social Technologies
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
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Little Red Book of Selling: 12.5 Principles of Sales Greatness
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Raving Fans: A Revolutionary Approach To Customer Service
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Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
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The Fred Factor: How passion in your work and life can turn the ordinary into the extraordinary
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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Author: Seth Godin
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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
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The 22 Immutable Laws of Branding
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Why We Buy: The Science Of Shopping
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The Long Tail: Why the Future of Business is Selling Less of More
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Growing a Business
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Generations at Work: Managing the Clash of Veterans, Boomers, Xers, and Nexters in Your Workplace
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The Big Book of Customer Service Training Games (Big Book Series)
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Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
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Essential Guide to Telecommunications, The (4th Edition) (Essential Guide Series)
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Call to Action: Secret Formulas to Improve Online Results
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Super Service: Seven Keys to Delivering Great Customer Service...Even When You Don't Feel Like It!...Even When They Don't Deserve It!
Author: Jeff Gee
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Ethics on the Job: Cases and Strategies
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The Future of Competition: Co-Creating Unique Value with Customers
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The Open Brand: When Push Comes to Pull in a Web-Made World
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
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Services Marketing: Concepts, Strategies, & Cases
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The Persona Lifecycle : Keeping People in Mind Throughout Product Design (The Morgan Kaufmann Series in Interactive Technologies)
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Why We Buy: The Science Of Shopping
Author: Paco Underhill
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Exploring Marketing Research (with WebSurveyor Certificate and InfoTrac)
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Stepping in Wholes: Introduction to Complex Systems
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3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success (3g Marketing on the Internet: Third Generation Internet Marketing)
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Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship
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Exploring Marketing Research
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Analysis for Marketing Planning
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Intelligent Selling: The Art & Science of Selling Online
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Analysis for Marketing Planning
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Weaving Complexity and Business: Engaging the Soul at Work
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Exploring Marketing Research (with Qualtrics Card)
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Defining Markets Defining Moments
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Creative Selling
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Beyond The Bottom Line: Putting Social Responsibility To Work For Your Business And The World (A Touchstone book)
Author: Joel Makower
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The Parable of the Sadhu (HBR Classic)
Author: Bowen H. McCoy
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Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World
Author: Joel Makower
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