IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns : Don Schultz
The Demise of the Dollar... and Why It's Great For Your Investments (Demise of the Dollar & Why It's Even Better for Your Investments) Author: Addison Wiggin Manufacturer: Wiley ListPrice: $16.95
Customers also bought these products:
Integrated Marketing Communications: Putting It Together & Making It Work Author: Don E. Schultz Manufacturer: McGraw-Hill ListPrice: $37.95
Kellogg on Integrated Marketing Manufacturer: Wiley ListPrice: $35.00 Offer: $25.55
United We Brand Author: Mike Moser Manufacturer: Harvard Business School Press ListPrice: $29.95 Offer: $22.76
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Author: David Meerman Scott Manufacturer: Wiley ListPrice: $16.95 Offer: $11.53
Groundswell: Winning in a World Transformed by Social Technologies Author: Charlene Li Manufacturer: Harvard Business School Press ListPrice: $29.95 Offer: $19.77
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management Author: null l Manufacturer: Wiley ListPrice: $35.00 Offer: $23.10
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers Author: Gerald Zaltman Manufacturer: Harvard Business School Press ListPrice: $29.95 Offer: $19.77
Marketing Metrics: 50+ Metrics Every Executive Should Master Author: Paul W. Farris Manufacturer: Wharton School Publishing ListPrice: $39.99 Offer: $26.39
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity Author: David A. Aaker Manufacturer: Free Press ListPrice: $28.00 Offer: $21.28