The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
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SPIN Selling
Author: Neil Rackham
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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
ListPrice: $24.95
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Selling to Big Companies
Author: Jill Konrath
Manufacturer: Kaplan Business
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ProActive Sales Management: How to Lead, Motivate, and Stay Ahead of the Game
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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Trade Show & Event Marketing: Plan, Promote & Profit
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Author: Michael Port
Manufacturer: Wiley
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Sales and Marketing the Six Sigma Way
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CustomerCentric Selling
Author: Michael Bosworth
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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CLIENT SEDUCTION: A Step-by-Step Lead Generation System for Professional and Technology Service Firms
Author: Henry DeVries
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B2B Brand Management
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Successful Direct Marketing Methods, Seventh Edition
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The Case for B2B Branding: Pulling Away from the Business-to-Business Pack
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Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition
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Business To Business Marketing
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Business to Business Marketing Research
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Managing Sales Leads: Turning Cold Prospects into Hot Customers
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The Marketing Manager's Handbook: The Keys to Sales and Marketing Success
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S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success
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A Practical Guide to CRM
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How to Win the Sale. . .
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Industrial Marketing Strategy
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Business-To-Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Direct Internet Marketing
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The One to One B2B: Customer Relationship Management Strategies for the Real Economy
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Behavioral Advantage, The: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
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B2B Without the BS
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B2B Marketing: A radically different approach for business-to-business marketers
Author: Steve Minett
Manufacturer: Financial Times Prentice Hall
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