The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
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Why We Buy: The Science Of Shopping
Author: Paco Underhill
Manufacturer: Simon & Schuster
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
ListPrice: $24.95
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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
Author: Katya Andresen
Manufacturer: Jossey-Bass
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Social Marketing: Influencing Behaviors for Good
Author: Philip Kotler
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Branding for Nonprofits
Author: DK Holland
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Marketing in the Public Sector: A Roadmap for Improved Performance
Author: Philip Kotler
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
Author: Doug McKenzie-Mohr
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Cause Marketing
Author: Joe Marconi
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Living It Up : America's Love Affair with Luxury
Author: James B. Twitchell
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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Author: Philip Kotler
Manufacturer: Wiley
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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Author: Alan R. Andreasen
Manufacturer: Jossey-Bass
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The One to One Future
Author: Don Peppers
Manufacturer: Broadway Business
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Hands-On Social Marketing: A Step-by-Step Guide
Author: Nedra Kline Weinreich
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Social Marketing in the 21st Century
Author: Dr. Alan R. Andreasen
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Social Marketing: Improving the Quality of Life
Author: Philip Kotler
Manufacturer: Sage Publications, Inc
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Social Marketing: Why should the Devil have all the best tunes?
Author: Gerard Hastings
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Cause Related Marketing
Author: Sue Adkins
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Making Money While Making a Difference: How to Profit with a Nonprofit Partner
Author: Jeffrey Simons
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Brand Spirit: How Cause Related Marketing Builds Brands
Author: Hamish Pringle
Manufacturer: Wiley
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Brand Spirit : How Cause Related Marketing Builds Brands
Author: Hamish Pringle
Manufacturer: Wiley
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Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management
Author: Paul Temporal
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Ethics in Social Marketing
Manufacturer: Georgetown University Press
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