The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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Good to Great: Why Some Companies Make the Leap... and Others Don't
Author: Jim Collins
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Influence: The Psychology of Persuasion (Collins Business Essentials)
Author: Robert B. Cialdini
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Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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Top 20 - Systems & Planning
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Author: Al Ries
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Ogilvy on Advertising
Author: David Ogilvy
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
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The 22 Immutable Laws of Branding
Author: Al Ries
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The Brand Gap: Expanded Edition
Author: Marty Neumeier
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BrandSimple: How the Best Brands Keep it Simple and Succeed
Author: Allen P. Adamson
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How Customers Think: Essential Insights into the Mind of the Market
Author: Gerald Zaltman
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Truth, Lies and Advertising : The Art of Account Planning
Author: Jon Steel
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Marketing Warfare
Author: Al Ries
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Jack Trout on Strategy
Author: Jack Trout
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Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
Author: Al Ries
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Focus: The Future of Your Company Depends on It
Author: Al Ries
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The Fall of Advertising and the Rise of PR
Author: Al Ries
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Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
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The New Positioning: The Latest on the World's #1 Business Strategy
Author: Jack Trout
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Emotional Branding: The New Paradigm for Connecting Brands to People
Author: Marc Gobe
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Author: Marty Neumeier
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
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Focus: The Future of Your Company Depends on It
Author: Al Ries
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Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Author: Jack Trout
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Bottom-up Marketing (Plume)
Author: Al Ries
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Focus : The Future of Your Company Depends on It (HarperBusiness Essentials)
Author: Al Ries
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