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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Brand Leadership: The Next Level of the Brand Revolution
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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The Marketing Plan
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Building Strong Brands
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Net Gain: Expanding Markets Through Virtual Communities
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Love Is the Killer App: How to Win Business and Influence Friends
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Information Masters: Secrets of the Customer Race
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