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Influence: The Psychology of Persuasion (Collins Business Essentials)
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Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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What Got You Here Won't Get You There: How Successful People Become Even More Successful
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Getting to Yes: Negotiating Agreement Without Giving In
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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How to Measure Anything: Finding the Value of "Intangibles" in Business
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Sway: The Irresistible Pull of Irrational Behavior
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A Whole New Mind: Moving from the Information Age to the Conceptual Age
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Selling the Invisible: A Field Guide to Modern Marketing
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Management Lessons from Mayo Clinic: Inside One of the Worlds Most Admired Service Organizations
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Services Marketing (6th Edition) (Prentice-Hall Series in Marketing)
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Services Marketing
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Services Marketing
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A Whole New Mind: Moving from the Information Age to the Conceptual Age
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Positioning: The Battle for Your Mind
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Word of Mouth Marketing: How Smart Companies Get People Talking
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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
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Marketing Imagination, New, Expanded Edition
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The Pursuit of Wow! Every Person's Guide to Topsy-Turvy Times
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The Service Profit Chain
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Services Marketing (5th Edition)
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The Value Profit Chain : Treat Employees Like Customers and Customers Like Employees
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Delivering Quality Service
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Market Leadership Strategies for Service Companies
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Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series)
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On Great Service: A Framework for Action
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Service Breakthroughs: Changing the Rules of the Game
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Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation
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Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition
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Total Relationship Marketing
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The Service Edge: 101 Companies That Profit from Customer Care (Plume)
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