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Building Strong Brands : David A. Aaker

 

The Demise of the Dollar... and Why Its Great For Your Investments (Demise of the Dollar & Why Its Even Better for Your Investments)
The Demise of the Dollar... and Why It's Great For Your Investments (Demise of the Dollar & Why It's Even Better for Your Investments)
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Manufacturer: Wiley
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
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